Media release – Barod – the new name for the Welsh charity tackling alcohol and drugs misuse

Thursday 21st December 2017

After 45 years of helping people reduce their use of alcohol and drugs, Drugaid has got a new name and look.

The Welsh charity, that delivers services to people with substance misuse issues, has today (Thursday 21st December) announced it is rebranding under the new name ‘Barod’.

The pivotal move comes at the request of people who use their services, Barod Chief Executive Caroline Phipps, explained:

“We have done this because our service users and staff felt the name Drugaid didn’t represent what we do.  They wanted something without stigma; that is modern and reflects our work and ethos.  

“Together, we chose BAROD, the Welsh word for ready.

“We want people to feel that by using our services that they are ready for change, and feel proud of themselves for getting help.

“The people we work with are ready, and we are always ready to help them turn their lives around.

“Nothing will change with the service people receive or the staff that you see.  We will still strive for excellence, so that we can help to make a difference in people’s lives.”

Although the charity – a much-respected South Wales institution which has transformed the lives of thousands of people and their families – has changed its name, its mission to provide pioneering substance misuse treatment services remains as important as ever.

The fresh new branding will see the same vibrant and distinctive hot pink, used in a new logo and a new website is on the way in early February.

To see Barod staff and some familiar local faces tell the story of the exciting changes, follow the charity on Twitter and Facebook, or look for the #WeAreBarod hashtag.

Notes for editors

Issued by Helen Reynolds, communications consultant for Barod.

For more information or further quotes, contact Caroline Phipps, Chief Executive of Barod: phone 07770734683; email

‘Barod’ is the new name for Drugaid, and is a charity that gives pioneering substance misuse treatment to people in South Wales.

Please avoid the words addict, alcoholic, user or abuser, as suggested in the Associated Press Stylebook 2017, in order to stop the stigmatisation of a health issue.


Twitter : @WeAreBarod

Facebook: /WeAreBarod